Wednesday, February 8, 2012

first impressions on brand marks

This video is pretty adorable, but it's also interesting to hear this 5 year old's take on brands... what she recognizes, and what she doesn't (which leads to hilarity). Logos and brand identity are fascinating to me, however sometimes it's kind of scary to see how they can collectively penetrate our minds without us even realizing it.

[ via The Fox is Black ]


LC said...

this child didn't know target? i'm suspicious.

erin said...

Right? Yeah there were a few that I was shocked she didn't know (and also did know).

Bianca J said...

So good. What a cute kid. I get what you mean about it being scary to see how brands can seep into our consciousness, especially in children. I was glad she was naive to so many of them.